I always get asked about price. How do I handle the 'how much is it question'.
There are many ways, some of which I will cover in later blogs, but this post from Seth Godin is worth a read, and a re-read. He nails the thinking that should go behind what you are addressing. A 30 second read - 30 seconds well spent!
And you can always read more of Seth's stuff here.
Get out there!