Chatting to a colleague this morning, he was talking about a change programme he is working on and was showing me the various persona groups of stakeholders. One persona group he has identified is the “Beach Boys”. These are the ‘wouldn’t it be nice’ people…
As sales people we never want to be the Beach Boys. Beach Boy sales people say crazy stuff like….
Wouldn’t it be nice if:
I had a different territory
My quota was lower
I had more marketing support
My brand was better known
My product had some extra features
My sales coach (that's me) wasn’t an arse
My competitors were less active
Don’t be a beach boy sales person. That sucks.
Be focussed, be deliberate. Own it and crush it.
PS - if you need help with your businesses change, connect with Grant.