This isn't the 90's anymore!

Are you stuck in the 90’s?

Ah, the 90's. A time when dial-up internet was the height of technology, video stores were the go-to for weekend entertainment, and everyone had a Nokia brick phone that could survive just about anything. We danced the Macarena at every party and took care of our Tamagotchis like they were real pets. The good old days, eh!

Just like these nostalgic memories, sales advice from the 90's has also become outdated. Take the classic sales mantra, "Always Be Closing." This piece of advice was all the rage in the 90's, but we're not in the 90's anymore. It's time to move with the times and adopt a more modern approach to sales.

Always Be Qualifying: The New Sales Mantra

In today's ever-changing business world, "Always Be Qualifying" is much better advice. Instead of focusing solely on closing deals, it's crucial to continuously qualify leads throughout the sales process. This means understanding your clients' priorities, pain points, and buying processes to ensure that your proposal is precise and on point.

By always qualifying, you can build stronger relationships with your customers, tailor your approach to their specific needs, and ultimately close more deals in a way that feels natural and mutually beneficial. It's about being a trusted advisor rather than just a salesperson.

So, let's leave "Always Be Closing" in the 90's where it belongs and embrace "Always Be Qualifying" as the new standard for sales success. Just like we moved on from dial-up internet and video stores, it's time to move on from outdated sales advice and adopt strategies that work in today's world.

If you want to chat more about how to qualify better and improve your sales, get in touch below.

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