I have always said that a proposal should confirm what has already been agreed.  The primary purpose of a proposal is to outline the benefits and terms of the impending relationship - to provide the client with their formal business case.

It is not a discussion document.

Get better at qualifying and you will sell more while sending less proposals.  Need help?  Use the contact us page to reach out.

The dangers of submitting sales proposals too early is a really good read, compliments of NZ Entrepreneur.  Enjoy!